Sascha Seifert·Feb 6Technology isn’t the enemy of handmade musicVideo did not kill the radio star. And AI won’t kill human music stars. Don’t believe otherwise. Here is why.
Sascha Seifert·Apr 16, 2025A Minecraft movie — the unwanted surprise success?What to make out of how an industry treats a phenomenon. Following the success story of A Minecraft Movie, there is much to learn about…
Sascha Seifert·Mar 27, 2025Aspiring creator? Broadcast yourself! Now.Have you ever experienced that you are handing people the key to creating easy success for themselves, but they do not get it all? They…
Sascha Seifert·Jul 3, 2024The live music business is missing most of the benefits that digital could provideConcert promoters, ticket-selling platforms, and musicians making a living performing live have one thing in common: they are missing out…
Sascha Seifert·Jun 20, 2024Don’t fear the RoboPiano man. Or AI.There is fear and loathing among creatives, entertainers, and artists alike regarding AI and robotics. This self-inflicted pain should stop…
Sascha Seifert·Jun 12, 2024Silence is goldenEntrepreneurs should listen more and talk less while being out and about for acquisitions and identifying new partners. Why that is and how…
Sascha Seifert·Nov 2, 2023Workflow excellence.Apple’s recent “Scary Fast” video event has been a somewhat nerdy thing. But maybe it has been just a means to an end to showcase the…
Sascha Seifert·Sep 19, 2023Blocking is the enemy of any great future for all digital social life. We need to block blocking.There are plenty of reasons to criticize today’s social (media) platforms and channels, the organizations running them, and those owning…
Sascha Seifert·Jan 5, 2023Here we are now.Waymarks for mindful forward moves within a multifaceted industry during times of complex world affairs — a quick overview of what matters…
Sascha Seifert·Nov 21, 2022Rocketman is going with the stream.Content Futura 2023 · Part 4 · A blog series · 16 weekly episodes — 1000 words/post (more or less) from 09/01/22–12/31/22 · For (almost)…